SOUTHERN CHARM WITH A SIDE OF SPEED
The BMW U.S. Rider Academy is located next to beautiful Greenville, South Carolina, and offers plenty of dining, lodging and Southern hospitality to take advantage of.
SOUTHERN CHARM WITH A SIDE OF SPEED
Make a vacation out of your visit to the Performance Center in Greenville-Spartanburg. With numerous hotels, nearby golf courses and charming downtown Greenville only a short drive away, there’s plenty to explore when not behind the wheel of an Ultimate Riding Machine®.
Come for the Thrills. Stay for the Education.
MOTO MEMORIES
Established in 1999, the BMW Performance Center in South Carolina is fully equipped to host groups of various sizes. Enjoy a chef-prepared meal at our M Café, grab a souvenir in the Gift Shop, savor an espresso and enjoy swapping stories from the day.
FOR FANS OF TWO WHEELS AND FOUR
We utilize the same type of intensive (and fun) training with our partner schools, the BMW Performance Driving School and MINI Driving Experience, allowing everyone from teens to seasoned pros to participate.
For Fans of Two Wheels and Four
BMW ZENTRUM
Explore BMW’s past while marveling at its future with a tour of the Zentrum museum, featuring many of BMW’s most famous models. You’ll get up close with our history and discover what makes a BMW so special. Open daily from 9 AM to 5:30 PM.
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BMW FACTORY TOUR
Located just across the street from the Performance Center is our manufacturing plant for the X3, X4, X5, X6 and X7. Schedule a tour and watch in amazement as over 1,500 vehicles are produced each day. Please visit the plant website for more information.
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GIFT SHOP
Looking for something to help you fondly remember your drive? Our Gift Shop is open daily and full of unique BMW clothing and accessories that you won’t be able to find anywhere else. It’s going to be hard to pick just one. The Gift Shop is open to the public during normal business hours.
Greer and Greenville
Filled with quaint restaurants, charming outdoor spaces and vibrant nightlife, Greer and Greenville offer a chance to relax amidst all the excitement.
BMW U.S.RIDER ACADEMY HOTEL PARTNERS
With all those thrills on track, you’re going to need a place to recharge. Some of our hotel partners also offer exclusive discounts.
Hotel Hartness
The Grand Bohemian Lodge
The Westin Poinsett, Greenville
AC Hotel Greenville
Aloft Greenville Downtown
Embassy Suites Greenville Downtown Riverplace
Hampton Inn Greenville Downtown Riverplace
Hotel Domestique
AC Hotel Spartanburg
BMW IN SOUTH CAROLINA AT A GLANCE
Where is the BMW U.S. Rider Academy located?
BMW Performance Center East
1155 SC-101, Greer, SC 29651
(888) 345-4269
Does the BMW U.S. Rider Academy offer classes at other locations?
No. All motorcycle classes are held in South Carolina only.
Do you offer motorcycle tours?
Yes. Please visit our Tours page for more information.
What events take place in the Greenville area?
There are many to choose from; the Fall for Greenville Festival, Euphoria Food and Wine Festival, Artisphere, Greenville Jazzfest and the Southern Roots BBQ Festival, to name a few. For a full schedule, please visit the Greenville, South Carolina Events Calender.
How old do I need to be to participate in a motorcycle class?
If you have a motorcycle license to operate one on a public highway, you can take our courses. If you’re under 18, you must have a minor waiver signed by an adult.
What events take place in the Spartanburg area?
Spartanburg has a thriving live music vibe, ample sports tournaments and, with multiple downtown festivals, is a great example of a Southern city with small-town charm. For a full list of events, please visit their website.
